Deb Halliday is a Certified Profit First Professional, Qualified Trainer and Author. She is the Founder of The Accounts Ladies—an award-winning accountancy, bookkeeping, and financial coaching firm. With over 17 years’ experience, Deb has helped business owners take control of their finances, boost profits, and finally pay themselves what they deserve.

Profit First training is at the heart of Deb’s approach, empowering clients with a simple, proven cash management system that delivers real, lasting results. Think ABC: Accountants, Bookkeepers, and Coaches—all with a strong focus on business financial coaching and the Profit First method.

In 2025, Deb stepped away from day-to-day accountancy to reach more business owners through training, speaking, and her book, How to Build a Financially Healthy Business: Stress Less & Pay Yourself More. As part of the UK Profit First Professionals team and co-host of the Profit First Pathway group, Deb now teaches accountants, bookkeepers, coaches, how to implement Profit First and create businesses that thrive from day one.

Through The Accounts Office Training Academy, Deb offers practical training, resources, and tools to support trainers and coaches on their financial journey. Having blended her experience of working for a Central London Training Company in a previous career with her accountancy and bookkeeping experience, she’s known for her approachable, no-nonsense style—making business finance simple, actionable, and even enjoyable.