Deb Halliday is the founder of The Accounts Ladies, an award-winning accountancy, bookkeeping, and business financial coaching firm that helps business owners understand their numbers, take control of their finances, and build profitable, stress-free businesses. Coaching is our unique selling point (USP) and the most important of our services, setting us apart from traditional accountants. A way to remember what we do is ABC – Accountants, Bookkeepers, and Coaches – with a strong focus on business financial coaching and Profit First.

She is also the author of the soon-to-be-released book, How to Build a Financially Healthy Business: Stress Less & Pay Yourself More. With a straightforward, no-nonsense approach, Deb helps business owners ditch financial overwhelm, master cash flow, and create a business that truly works for them.

As a certified Profit First Professional, trained in the globally recognised Profit First method by Mike Michalowicz, Deb teaches business owners a simple, proven cash management system that ensures they become and stay profitable from day one.

Through The Accounts Office UK, Deb has created a financial education academy, offering courses, resources, and tools to support business owners on their financial journey. She is also a digital marketer, educator, and content creator, known for making finance approachable, practical, and easy to understand.