Deb Halliday founded The Accounts Ladies, an award-winning accountancy, bookkeeping, and business financial coaching firm to help business owners understand their numbers, take control of their finances, and build profitable, stress-free businesses. Coaching being the unique selling point (USP) and the most important of their services, setting them apart from traditional accountants. A way to remember is ABC – Accountants, Bookkeepers, and Coaches – with a strong focus on business financial coaching and Profit First.

In 2025, after more than 15 years, Deb stepped away from the accountancy and bookkeeping practice. She now concentrates her efforts on reaching more business owners and teaching Profit First Methodologies.

She is also the author of How to Build a Financially Healthy Business: Stress Less & Pay Yourself More. With a straightforward, no-nonsense approach, Deb helps business owners ditch financial overwhelm, master cash flow, and create a business that truly works for them.

As a certified Profit First Professional, trained in the globally recognised Profit First method by Mike Michalowicz, Deb teaches business owners a simple, proven cash management system that ensures they become and stay profitable from day one.

Through The Accounts Office UK, Deb has created a training company offering training and tools to support business owners on their financial journey. She is also a digital marketer, qualified educator, and content creator, known for making business finance approachable, practical, and easy to understand.